When Anna Griffin is presenting Cricut, she is not presenting her products. The TSV was the Cricut Joy and Anna presents that product for Cricut as the live rep from her studio in Atlanta. It’s what Cricut and HSN wants. Every second of Anna presenting Cricut is not “her time” for her product. In fact, Anna got very little time for presenting Anna Griffin Inc. products throughout the last event day, which was not a 24 hour craft day. Every hour that was scheduled for her alone had a huge amount of time for Cricut. Some of the items she was supposed to present like the Anna Griffin envelope dies were only mentioned in passing or not at all. They sold out anyways. All told, Anna Griffin got less than 50% of the time she was supposed to have for her product alone, which was three hours in total. Totally Tiffany, a subsidiary with Crafters Companion, and Sara Davies got more time than that on the day.
We can expect to see a lot of Cricut always! One reason is because HSN has short term exclusives with Cricut. Cricut did its world launch on this last craft day of the Cricut Joy Foil Transfer Tool on HSN and HSN was the exclusive retailer. Kind of a big deal, although HSN hosts seemed oblivious to that fact. Doesn’t matter because Anna Griffin sold it out with her presentations. Cricut is high value items and that equals revenue for HSN. It’s like selling Apple products. The CEO of Cricut has his pick of vendors to launch products. Anna Griffin delivers. Her studio and production exceed what can be done live in house at HSN. Yes, I said it. Cricut does not need HSN to launch its products. The big retailers will happily do it. But HSN needs Anna Griffin to rep Cricut live because she has the skills and technical know how to give a high end presentation. Just know that Anna Griffin Inc has no skin in Cricut. Two different companies altogether. Don’t confuse the two.
As to Anna Griffin’s products, I am a vigorous consumer hands down. But I also like Diamond Press, Sissix, and of course Cricut. Different strokes for different folks. Go online to HSN. There are amazing vendors selling artists, sewing, and a world of craft products. Shop it and maybe you will see that vendor get air time. For me, I want way more live time for Anna Griffin products on HSN with knowledgeable hosts, and the huge base of Anna’s fans feel just as I do. HSN has Anna Griffin exclusively and HSN needs to deliver professionally.