That’s an old article. Many companies often collaborate and offer their products for licensing by other companies. Now that CC has their own line of die cutting machines they no longer have a co-branded Diamond Press.

I also bought my Joy from the HSN premiere. It was the same price as everywhere else but came with a bunch of materials and pens so it was a good deal. I almost instantly regretted buying it but I am glad I did. I’ve used it for a bunch of small projects and it’s much easier than getting my Maker ready.