Why are the hosts on QVC & HSN wearing bright pink

Cancer awareness isn’t just for October. It actually runs year round beginning in January and continues through December. Key Awareness Months and Focus Cancers:

January – Cervical Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)

February – National Cancer Prevention Month; Gallbladder & Bile Duct Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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March – Colorectal Cancer Awareness Month; Kidney Cancer Awareness Month; Multiple Myeloma Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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April – Esophageal Cancer Awareness Month; Head & Neck Cancer Awareness Month; Testicular Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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May – National Cancer Research Month; Bladder Cancer Awareness Month; Brain Cancer Awareness Month; Melanoma & Skin Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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June – National Cancer Survivor Month; National Cancer Survivors Day
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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July – Sarcoma & Bone Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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August – Childhood Cancer Awareness Month; Leukemia & Lymphoma Awareness Month; Ovarian Cancer Awareness Month; Prostate Cancer Awareness Month; Thyroid Cancer Awareness Month; Gynecologic Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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September – World Cancer Support Month; World Lung Cancer Day
Conquer Cancer, the ASCO Foundation
Conquer Cancer, the ASCO Foundation

October – Breast Cancer Awareness Month; Liver Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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November – Neuroendocrine Tumors Awareness Month; Gastric Cancer Awareness Month; Lung Cancer Awareness Month; Pancreatic Cancer Awareness Month
American Association for Cancer Research (AACR)
American Association for Cancer Research (AACR)
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December – Cancer-Related Fatigue Awareness Month
Conquer Cancer, the ASCO Foundation
Conquer Cancer, the ASCO Foundation

Hope this exokaubs why pink is being worn now by the hosts and some models.