I have notice in the last couple of weeks watching LC jewelry hosts and other jewelry hosts at other shopping channels,
- That the Liquidation Channel hosts do a better job presenting and showing jewelry.The quality of their jewelry I can’t give a testimony, because I have not purchase anything..
- They show the jewelry front,back,and the undergallery and 8 out of tens times they give you the gram weight.
- Most Hosts spend majority of the time praising the vendor, and very little info on the jewelry it self. Host Bill Green shows the jewelry very well, all while complimenting the hosts.
I am a avid reader of the making of jewelry,gemstones,gram weight, and jewelry artist, etc. I do research before I buy anything.Present the jewelry by giving the customer the right information and showing the jewelry @360 degrees(front,back,under, etc) Kept complimenting the vendor, but show the jewelry, let us see what you see.
I would also like to see the Hosts or Vendors show their piece off better, By that I mean, not only show the top, but also the back, the clasp or type of earring closure and under gallery.I have bought alot of jewelry from HSN over the years but have not purchased anything without seeing first how it has been finished off. I do like that some hosts will measure the earring drop with a ruler. That helps a great deal.
Posted in Jewelry
02.18.16 4:07 PM