The today's special for (Sunday Aug 8), the Sony Bravia 46" HDTV, the refresh rate is only 60!! The new technology is 240. At minimum you should get 120 refresh rate.
Be careful what you buy when it's advertised as "the latest and greatest" when it's really not...
Saw a better deal (good until 8/14) at a very reputable web merchant's site for a 46" Sony TV (model 46EX700) with 120HZ refresh rate (which this does not have) that includes a Sony Blu-Ray home theatre system with 5 surround speakers and subwoofer (model BDV-E570) plus built-in Wi-Fi for 1299.99/free shipping. I'm sure you could find a better home theater system than the BDV-E570, but it beats just getting the Blu-Ray player they offer with this Sony 46" if you're looking for a deal. Always frustrates me that shopping networks never mention model numbers when it comes to electronics and then conveniently leave out important specs like refresh rate, etc. when those features are most likely lacking.
THANKS FOR THE INFO. I ALSO NOTICED THAT IT WAS ONLY 60HZ, AND SEARCHED ONLINE AND COULDN'T EVEN FIND THIS MODEL ANYWHERE(OR ANY LED SONY 46" WITH JUST 60HZ) BUT AT HSN. MAYBE ITS AN HSN EXCLUSIVE MODEL. IT IS GREAT TO HAVE THE 6 PAYMENTS THOUGH, WHICH YOU CAN'T GET AT ANY STORE.