08-25-2013 04:28 PM
This is not a specific criticism or indictment of any particular host or even a singular shopping channel, but rather a general comment that can be applied almost equally across the board industry-wide to the major U.S. electronic retailers and their on-air personnal.
Have the major electronic retailers abolished job descriptions? Remember when the host provided vital information regarding measurements, fabric content, colors, county of origin, etc. and the models displayed the item?
Well, that was then and this is now.
All we get now is a frenetic rush of hosts struggling to pull on a dozen or so tops each hour, without benefit of a mirror. No, sorry, but gazing with self-adoration in a TV monitor DOESN'T count. Usually the apparel is askew, thereby rendering it less than enticing. It's nothing but a host's personal ego-trip.
Let the models who've been trained to exhibit these items best, whether it's sweaters or slacks or accessories, display them to their maximum advantage. That's what makes me want to buy an item, not an untrained host with a lumpy, bumpy mic-IFB pack trailing multiple wires strapped to her waist, clomping across the stage like an attention-starved toddler, screaming like a diva possessed by demons, "Look at me! LOOK AT ME! I'm a STAR!!!!"
Meanwhile, would the hosts please stop creating dozens of unnecessary hypothetical scenarios about where we can wear these garments and give us basic, necessary information? If we've decided to make the purchase, chances are we've already established a definite purpose or occasion for that item, so you needn't tell us, "You can wear it to work, to church, to the supermarket..."
What's far more important is the garment's measurements, including sleeve-length, back-waist length, etc; fabric composition (notice I said "composition" and not the incorrect and inappropriate "fabrication" which most have adopted and misuse); whether it runs true-to-size and is it machine washable or dry-clean only. Honestly, this used to be a requisite component of each presentation before these days of shimmy, shake, scream, twist and shout, followed by the host's frantic quick-change dash from one item to the next. I think we all know who's to blame for starting this most irritating and unnecessary trend that's spread like a pandemic industry-wide.
It's also rather annoying when hosts are so busy shopping while on-air instead of actually doing their jobs. Enough already of the "I need my cellphone" and "Can I get a tablet out here?" and "(Insert Producer's Name), you need to order this for me in red; size Quintuple Super-Duper, Extra Itsy-Bitsy-Small." It's gotten way out of hand. A host with Iman early this afternoon whined, cried and almost had a mental meltdown because a Moto-Jacket sold out before she could purchase it. What's next - foot-stomping and arm flailing? I thought she was going to thrown a temper tantrum like a two-year-old until the producer calmed her down somewhat via IFB, probably by telling her to remind everyone to register for Wait List.
The models aren't exempt either. Often they contribute comments to these fashion shows that have morphed into participatory democracies, forgetting that they aren't wearing microphones and therefore can't be heard, forcing them to shout and compelling the host to repeat everything the model has said. The hosts should be faulted for asking questions of the models, when they know beforehand that the answer is going to be inaudible.Then the giggling begins - ugh! Puhleez! It's a TV show, not a cocktail party.
Oh, how I long for a return to the electronic retail days of yesteryear, especially in the 1980s and '90s, when hosts hosted, models modeled; everyone knew her or his job and did it professionally.
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