10-10-2013 02:40 PM
At 10:30 AM ET today (10.10.2013) when Brett Chukerman was hosting a show featuring the wonderful Jean Dousset and his beautiful jewelry, Dousset apologized for his English saying, "...and I've lived in L.A. for 15 years."
Without missing a beat, Chukerman seized the moment, responding, "That's okay. Most people in L.A. don't speak English anyway and if they do, it's pretty broken."
Way to go, Brett!
How offensive. How immature. What if all those HSN customers in L.A. just stopped watching and buying?
Full disclosure - no, I don't live in L.A.; never have and probably never will, but this was just the latest example of an escalating trend by TV retailers toward hiring attractive, but immature, marginally skil~led, insensitive hosts. Don't the corporate executives realize that the on-camera talent serve as brand ambassadors? They are the face of your network. They are the viewers' introduction to the channel and its merchandise. First impressions are essential because all too often, you don't get a chance to make a second impression.
It's not just HSN; most of the TV shopping channels are guilty of this. Earlier today on ShopNBC, in the latest tactic in its re-branding plan, a "Get To Know Us" show featured a pair ShopHQ of co-hosts, a blonde and a brunette, frantically running around the set, undoubtedly fueled by Starbucks caffeine with Red Bull chasers, acting like refugees from some SNL sketch, improvising insipid skits allegedly to demonstrate everything from security lights to a space heater. If this was a strategy to engender trust and brand loyalty, then it was an epic fail.
When is management going to start monitoring these on-air antics, so that they can be critiqued and curtailed? Many of these hosts need to be reined in. When are these presenters going to take the time and initiative to review airchecks, a basic practice that's essential in continuing quality improvement. They need to be aware of their work in order to make adjustments so that they can take pride in what they do.
I find the diminishing educational level, verbal communication skills, demeanor - the overall quality and qualifications - of these new hires distressing and irritating. Why can't we return to the time when real hosts ruled? Remember Kathy Levine? Judy Crowell? Lisa Mason? Steve Bryant? Any or all of them could make a fortune today by teaching TV Shopping Show Hosting 101 seminars to the current crop.
Let's get back to polished, professional, articulate and educated.
10-10-2013 06:02 PM
10-10-2013 06:57 PM
10-10-2013 06:58 PM
10-10-2013 07:00 PM
10-10-2013 07:16 PM
One must remember that what is acceptable in a casual, private setting might be deemed inappropriate, insensitive, unsuitable or offensive utterances in public; especially in the workplace.
When are some people going to learn the difference between constructive criticism and "bashing"?
It's possible to disagree without being disagreeable.
Ironic isn't it, that most often, those who quickly and inaccurately accuse others with whom they disagree of "bashing," are usually the ones who are most guilty of it themselves.
Neither is deserving of censorship in a country that prides itself on the Constitutional guarantee of Freedom of Speech.
"I disapprove of what you say, but I will defend to the death your right to say it." - Voltaire
10-10-2013 07:37 PM